Expand on What Your Prospects Share

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Screenshot sourced from Neat.no

Instead, involve them in a two-way conversation. Ask open-ended questions and encourage them to participate. If your chosen webinar tool has built-in engagement features, use them. Use polls and email surveys (more on that later) and carve out time for a dedicated Q&A.

Remember, building a stronger connection makes your product more memorable. As a result, it increases the chances of follow-up actions.

6. Benefits over Features
Sure, your product has loads of exciting features. And it’s tempting to dive right into the technical specifications.

But how do those features solve problems and address pain points? Your leads aren’t interested in shiny new tools if they won’t benefit their businesses. Why do those features matter? That’s what they want to know.

Say some business owners in your audience want to expand their reach outside of their geographical location. You’ve done your homework and know they’re SMEs. Their biggest challenges are building trust with customers in different locations and managing calls in different time zones.

Instead of focusing on the features of the product, dive into the impact of the solution.

Explain how getting a virtual phone number with a 302 area code will empower them to be reachable anytime, anywhere. That way, you’re showing how you can solve their actual problems by increasing customer satisfaction and ensuring there are fewer missed opportunities.

7. Zoom in on a Clear USP
What makes your product stand out among competitors? Your unique selling proposition (USP) is the reason why customers pick you over alternatives on the market. So, you have to highlight it and make it clear enough. Clearly define your USP and emphasize it throughout the virtual demo so it lodges in your audience’s minds.

For instance, if you’re demoing your new co-working canada cell phone number database spaces, your USP could be the all-inclusive luxury you’re offering at affordable prices. That sets you apart from other co-working spaces offering the same amenities, but at a higher price point. Consistently highlight that value proposition throughout the virtual demo and make sure to showcase your high-end design, comfort, amenities, freebies, and pricing.

8. Keep it Concise
Attention spans have been dropping for decades, and that trend is only going to accelerate as time goes on. Keep your virtual demo concise and focused. An engaged audience should absorb your messaging without becoming overwhelmed. This also shows that you respect your audience’s time.

With that in mind, here are a few tips:

Make a clear outline of the most critical points you need to communicate—and stick to it.
Focus on USPs and avoid diving into minor details, especially if they’re irrelevant.
Avoid jargon; use simple and straightforward language.
Get to the point quickly, and avoid unnecessary preambles.
Aim for a specific duration, including time for Q&A. Typically, 20 minutes is the sweet spot for demos, with 10 minutes allocated to answer questions and gather feedback.
Visual aids will help to enforce your points so you’re saying less, even while showcasing complex concepts.
9. Have a Backup Plan for Glitches
Technical issues can pop up even with the most thoroughly made plans. Having a backup plan means embracing that risk. After all, what is digital transformation in business without the ability to adapt and respond to challenges?