Content Strategy & Key Messages

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Determine your target audience and how receptive they are to different social media platforms. Focus your efforts early on on the platforms your audience is most likely to use and experiment.

Consider what type of content will appeal to your target audience. Aim for a balance between entertainment and information . Above all, avoid over-promoting yourself, a fatal mistake in social media.

How will you design your key messages? Use your sweden email list knowledge and the data you've collected, organize a focus group, or seek professional advice. But don't rely solely on your intuition , which could deceive you.

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Your content should encourage your fans and followers to engage with your business and ultimately become or remain your customers. To do this, it should showcase the human side of your business and offer subscribers benefits, such as information, advice, or entertainment.

Occasionally, you can take it a step further and make direct calls to action asking people to purchase a new product, take advantage of a special offer, or sign up for your newsletter.