Creating own content is only done when the organization controls the lower layers of the pyramid. The top of the pyramid visible to social media users (responding and creating) is an inside-out perspective: the organization sends information and messages such as reactions. The outside-in side (monitoring and listening) is not visible to the general public.
Social Media Strategy Learning Curve
Companies that are in a low maturity stage in the Social Media Strategy Learning Curve are often overwhelmed by the many possibilities of the online landscape and associated tools and techniques ( Emerging stage) and try to use these tools to learn more about the audience ( Tactical stage). The creator of the Learning Curve emphasizes that in this tactical phase, one should already think about the content to be published. This is where the inside-out approach starts, as it is called in the Social Media Pyramid .
Social Media Models - Social Media Strategy Learning CurveFrom the Integrated stage in the curve above, organizations have designated one or more people responsible for the execution of social media. Conversing (the Listening and Responding layers in the Pyramid) can be time-consuming for larger organizations where a lot is talked about and against. A team of social media specialists led by a main person responsible can solve that problem. The Learning Curve therefore talks about getting internal structures in order and identifying ambassadors.
together often add more bosnia and herzegovina mobile phone number list value than one message to all followers. However, creating content is certainly relevant, not only to provide customer service (a reactive attitude), but also to make optimal use of the possibilities that social media offers (active attitude). It is not at the top of the Pyramid for nothing; to find out what is relevant for the target group, monitoring, listening and conversation are required. In other words, you cannot do without the basic layers of the Pyramid.
Social business
At the highest stage of the Learning Curve, all employees are aware of the internal social media policy. The best organizations have informed their employees so well and even equipped them with tools and responsibilities that they themselves have started monitoring, listening and responding.
Zappos FamilyTwo much, perhaps too much, cited examples of these Social Businesses are Zappos and BestBuy , who give their employees complete trust to represent the company on social channels. What is left for the social media team formed in earlier stages, often positioned within the Marketing department? The creation and development of content, in the form of news and articles, photos and videos and ultimately also the use of creative campaigns. And in the ultimate situation, the entire organization is asked to provide input for this.
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