All smartphones have an IP address that indicates their specific location. The first three numbers of the IP address correspond to the code of each country, while the subsequent numbers usually refer to specific areas within this domain. The geographic information that we extract from the IP addresses of users who visit our website, when used for commercial purposes, is called geotargeting .
What is geolocation and how to enhance it for digital marketing?
The system is not 100% accurate. There may be inaccuracies when users list of ireland consumer email use proxies , VPNs and other tools that hide the IP address . Without a doubt, these cases represent a very low percentage compared to the rest of the users who have a visible IP.
You don't have to be a big company and have an IT team to apply g eotargeting to your marketing strategies . Local SEO and tools like Google My Business allow you to position any company based on its location and optimize its positioning on Google Maps to reach the geographically closest target.