Interactivity Twitter
LinkedIn
Companies that use LinkedIn use this medium for knowledge transfer and there is no mutual communication at all. Too bad the research says nothing about the extent to which Linkedin groups contribute to interactive communication via this channel.
Frequency updates
The update frequency for messages on social media is of course largely related to the relevance of the shared information. In that light, it is difficult to make a value judgment on the presented figures. In general, these figures seem normal. It is striking that almost a quarter of the tweeting companies make themselves heard via this channel less than once a month.
Linkedin followers company page
Also on LinkedIn, a similar number of companies provide less than one update per month. I hope that these companies do not have a large following or subscribers who are interested in qualitative updates from the organization in question.
Compiling a communication calendar for these channels can often provide a solution. This should not only record content type and frequency. Also assign names to the action moments, so that everyone knows who is responsible for which update or action. When composing your social media team, take diversity into account. It is good to use representatives from multiple departments. In this way, the social channels will eventually provide a good overview of the expertise present within your organization.
Facebook
In 8% of the cases studied, an organization posts Facebook updates more than 26 times per month. This is quite a lot. Companies that are present to this extent run a high risk of exceeding the irritation threshold with their followers. Just under 70% of companies post less than 10 times per month. The majority of these companies (44%) post an update 1 to 10 times per month.
Facebook update frequency
Twitter
The largest group of tweeting companies (28%) posts between 1 and 10 times per month. A quarter of companies posts less than once per month!
Twitter update frequency
LinkedIn
Believe it or not, 66% of companies post an update on their LinkedIn business page less than once a month. Two-thirds of companies surveyed post less than once a month. 8% of companies post on LinkedIn very regularly (between 11-25).
Blogs
As you probably already know, writing a blog can make a significant contribu peru mobile phone number list tion to successful content marketing. A well-written blog, that is also genuinely interesting to the intended reader, increases the number of website visitors by more than 50% on average! Blogging also has a positive effect on search engine results. Of the companies studied, many still have room for improvement. At the moment, only 13% of corporate websites feature a company blog.
Blog yes/no
Finally
We see that many companies use social media. However, great opportunities often remain unused! How is that with you? Look positively and critically at your own business social channels or those of your employer. In any case, assess the state of affairs based on the presented research results when it comes to:
Social channels and website links
The degree of interactivity
The frequency of message updates
Presence of a value-added blog on the website
Are you unable to get started on this in the short term? At least check your social profiles and optimize them. This is a one-time investment that will immediately provide a pleasant and recognizable extension of your offline brand identity!