We have already mentioned that despite the situation in 2020, the influencer marketing sector had continued to grow. And indeed it did, although during the first quarter of the year the number of campaigns carried out fell. This came with the impact of new ways of working, and the socio-economic crisis caused by Covid-19. Despite everything, the last quarter saw a great recovery.
This growth in the number of campaigns undoubtedly implies an increase in the interest of brands and companies in this new marketing format. 62% of those surveyed for this study confirmed their intention to increase their budget for influencer marketing . Only 7% of participants stated that they would reduce their budget.
However, the marketing budget of any company is not built benin business email database solely on influencer marketing. But, given the impact that this particular strategy generates and the growing impact of content creators, many agencies and companies are considering spending a greater proportion of their budget on this sector, reaching close to 40% of the total marketing budget.
This fact is an incentive for companies in the sector. Having an influencer marketing agency is increasingly becoming an essential first step to carry out this type of action with guarantees.