Analytics is a fundamental part of understanding and managing social media, as it offers information regarding profile growth and content performance. Iconosquare has a fully customizable dashboard that allows it to adapt to the needs of each user. In addition to offering a summary, it provides analytics on profile activity, community, content, engagement achieved, etc.
A helps you get to know your followers better, with information about their location, the language they use, their age and gender. This helps you decide what type of content to post and understand the type of audience you are reaching. In addition to these more common analytics, it offers other more specific ones, such as the Instagram Stories section . This section evaluates the engagement ratios of the stories, as well as the performance of each one according to its type, whether it is photos or videos.
It also allows you to schedule automatic reports on this bolivia business email database data to be sent to the user's email, thus facilitating management processes and ensuring a smoother experience. This feature, like the dashboard, is not enabled for LinkedIn data.
Content
Here, users have access to detailed statistics on the different contents of their social networks: stories, publications, etc. In this way, they can view the data on followers, the number of times they have been shared, the views and the likes, in addition to evaluating the engagement rate of the posts individually, as well as their reach.