Track the intentions and interests of your current customers

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What is the best way to do lead scoring? This is where purchase intent comes in. You can identify which prospects are more likely to buy, pick up the phone, and deliver your pitch. One of the most interesting aspects of purchase intent data is that you can rank prospects by intent. This will give you a list of targets ranked by contact priority. This is a game changer for lead generation . Have more context when cold calling If you know the type of businesses your prospect has researched before, your call will be more successful.

This will help you understand cambodia telemarketing list why they are looking for your solution and more easily identify your lead's pain points and needs. Similarly, you can adapt your pitch and tone based on your prospect's purchase intent. You won't approach a qualified lead the same way as a prospect you know nothing about. You will also be able to build a better relationship if you already know the prospect's purchasing intent. Your customer success team can also benefit from purchase intent. We know it well - it is more profitable to retain customers in the long term than to seek new ones.

In addition to providing insights into their prospects, purchase intent data allows companies to understand what solutions their current customer base is considering. They can inform you about additional features that you don't yet offer or alternatives to yours that interest your customers. This allows you to react before it's too late by offering your customer a new plan that better suits their needs, or by adding the functionality they are looking for to your product. It's a great indicator of where your product is lacking, allowing you to improve your offering over time and prevent your customers from looking elsewhere.