Native ads on the open web help marketers achieve their goals and adapt to each and every phase of the conversion funnel : from generating brand awareness with in-article formats , to increasing engagement with carousels or boosting conversions with app installation formats.
The move away from user-based targeting is important as cookies typically have a relatively short lifespan and provide outdated information about consumers, leaving brands susceptible to targeting their audience with irrelevant ads. How many of us have seen an ad for a product we just bought? With the removal of third-party cookies on the horizon, first-party data is going to become even more important for marketers, who are starting to prioritise contextual targeting.
Advanced contextual solutions enable brands to build loyal audiences by reaching them in the right context and at the right time. With code-on-page on premium publisher sites , Native Advertising platforms bulgaria business email database are well positioned to address this new advertising reality in a way that many other channels don’t.
Native Advertising is a channel in its own right
Native advertising on the open web represents a unique experience, just like social media, search or display . It deserves to be, and is for the marketing professionals who already take advantage of it, a perfect complement to the rest of the available channels. Not only does it provide access to premium advertising environments with enormous reach potential, but it also offers the possibility of running programmatic campaigns, providing much more effective placements with the main publishers .
In this fast-moving digital economy, as the events of 2020 demonstrate, cutting-edge marketers are those who stay abreast of the latest innovations within digital channels. Native Advertising is undoubtedly an attractive solution that generates positive results, so if you haven’t yet included it in your media mix , we encourage you to do so and discover why it should play an important role in your digital strategy.