Customer Review Snippet:

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Finding the Competitive Advantage in an Oversaturated Market
Our sales executive started developing a competitive displacement strategy while campaigning for a telecommunications company. The market was (and is still) saturated, and the only hope for success was to pinpoint a competitive advantage that could turn the tide.

What he found was the myriad of providers in the telecom industry actually made it more difficult for businesses to select a reliable service. In other words, prospects were experiencing analysis paralysis. An aspect easily overlooked amid the ever-expanding list of features and benefits.

The telecom company our sales executive was working with had a simple yet powerful solution for those prospects struggling to compile a shortlist of vendors.

Here’s how he positioned the company’s competitive advantage.


“We found lots of issues with integration, inexperienced partners, and software issues.”

The Differentiator:
Inexperienced telephony and communications partners can cause more problems than the actual technology platform they are re-selling.

The Copy:
“While working with clients like {{company name}}, we’ve found that partnering with a reliable telecom provider is just as important as the platform and equipment you integrate. We not only discover new ways you can implement a more cost-effective communications solution but also help you choose the best provider based on your needs and service area.”

The Results:
Our sales executive increased the number of new meetings scheduled by 54 percent with this simple but effective change.

Highlighting a Market Shift that Led to Technological Advancements
In the following example, we have a SaaS startup helping businesses tackle the increased complexity of managing hybrid workplaces.

The pandemic brought a swift and unprecedented shift in market demand for HR SaaS. Tech companies in this niche sector were racing to conquer the new challenges of employee collaboration.

During his deep dive into online deliberations, our sales executive found that certain high-demand features were lacking among some of the most popular products.

Seeing this as a golden opportunity for our client, he segmented the outbound campaigns based on company size, departments, and job titles to reach the users who have typically been left longing for a more technologically advanced solution.

Here’s how he used the customer review below to write copy with a renewed perspective of the prospect’s pain.

Customer Review Snippet:
“I’d like to further segment our hot desk spaces by pods and neighborhoods, helping belize cell phone number database our organization teams ensure they can sit and work together when they are on site.”

The Differentiator:
A remote workforce may be the new normal; however, there is still the need and value for in-person meetings and collaborations. How can an organization facilitate this efficiently and safely?

The Copy:
“Do you and your team find it hard to collaborate in a hybrid workforce environment? Our platform allows everyone at {company name} to coordinate in-person meetings based on when and where co-workers will be in the office.”

The Results:
Because hybrid workforce platforms are just now scraping the surface of capabilities, it can be hard to express these concepts to organizations that recently embraced the new norm.

With newer technologies such as this, Martal Group has often experienced a slow but steady progression in business development.