Co-creations contribute to faster innovations and higher involvement of your customers and your community. Where in the past the producer determined the supply, it is now the turn of the consumer. From consumer to prosumer! In this article I share how KPN, Nike and Lays, among others, tackle this.
In his first speech from the throne, our king spoke about the importance of russia mobile phone number list a participation society, in which every citizen has an active role in society. The caring society that the Netherlands was known for is becoming increasingly outdated. In addition to social developments, you see more forms of cooperation in the economy in which the consumer participates: co-creation.
Co-creation modelco-creations based on the co-creation model of Vulink and Van Leeuwen-Fontein. In this model they have taken the degree of involvement of consumers in the development of a product or brand as a starting point. The different types of co-creations are explained in the image below. A consumer with little involvement in the development process is shown furthest to the left (developer) in this model. And a consumer with a lot of involvement is shown furthest to the right (facilitator).