How to create and design a product card on Wildberries in 2025

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How to fill out a Wildberries product card
Wildberries has about 10 factors for ranking a product in search , including the content of the card. The quality of the content inside the card directly affects the buyer's desire to add the product to the cart, and then buy it.
Let's go through all the important points step by step. First, let's note that it is necessary to fill in the fields with the lightning icon: How to create and design a product card on Wildberries in 2025
Name
The product name is indexed by search argentina phone number material engines and the internal search of the marketplace. The length of the name is no more than 60 characters, but it is better to limit it to 40. Therefore, it should be as informative as possible.
Usually the name indicates the type of product, brand, model, set feature or other important parameter. For example, "3D pen with plastic and stencils" or "LUMME LU-1559 ultrasonic humidifier".

The product name may not be displayed in full in the catalog - take this into account and try to put the most important things at the beginning.
If you leave the "Name" field blank, Wildberries will generate it itself according to the scheme: Brand + Product name + Model.
According to Wildberries rules, the name should not contain a description of the characteristics. There is a separate field in the card for this.