I announce a new course—my subscribers are the most important people

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Email marketing lets you check in with them every so often, whether it’s to remind them to keep going or to show them how far they’ve come. You can send well-timed emails to go out: When students complete a module When students haven’t logged in for a while When students reach a milestone Weekly, biweekly, or monthly to share student progress Re-engagement emails when someone doesn’t complete a course Completion rates in online courses are notoriously low. They can be as low as , but usually average out at around . It’s not great. You can use email to recapture student attention, either by reminding them they still have modules to work through or by sweetening the deal with a little offer if they come back.

Jacob Monash uses an automated Mailchimp latvia telemarketing list sequence to send a reminder to students who haven’t completed the course after a certain number of weeks. Those who have completed it receive an upsell email. visual automated flow in Mailchimp upsell and reminder email Promo emails to suggest other courses My online courses form an ecosystem, where each one teaches students a specific freelancing skill. When someone buys a course, I send an email suggesting a relevant complementary course. For example, I promote Pitch & Prosper to people who have bought my course about creating better content.

thank you email titled “thank you for buying Create Better Content” New course announcements Email is the very first place so they get first dibs on any new products I create. I sent this email to my list to announce the launch of The Promo Playbook. announcement email explaining launch of a new product, The Promo Playbook Best email marketing platforms for course creators These days, there are a huge number of email marketing platforms, many of which offer additional course creation features. Here are some of the best options.