Direct communication and interaction with your readers and the measurability of reader behavior are important factors here. For example, think of the possibility for readers to easily share the magazine or articles from it with their social network and thus contribute to the marketing of the title or brand. Via competitions, in which readers are invited to illustrate a story from the magazine with their own photos and videos and ask their network to vote for them, you collect new email addresses. You can offer advertisers the possibility to provide renewed and current input via branded content at any time. The possibilities are endless.
This also applies to the technology used and the costs involved. You can opt for slovenia mobile phone number list expensive custom productions, such as iFly by KLM , which can easily cost a ton or more per issue. But you can also have a magazine made on a CMS for much less money. Another choice is between developing a native app for the various mobile platforms (iOS, Android and possibly Windows, Blackberry and Kindle Fire) or a single web app that can run on all these platforms and on the desktop PC. Native apps can make better use of the specific characteristics of the devices, but web apps are generally cheaper to produce and easier to maintain (not unimportant for a frequently changing medium such as a magazine).
Or you choose a digital magazine. In what form depends on your budget and your goals. All in all it is quite a puzzle and experimentation is inevitable, but it is worth it. Moreover, there is too much at stake to ignore this experiment.
in five years' time, magazines will still be flourishing. Perhaps not on the scale we know today, but in the future too, the magazine will remain an indispensable pillar in the sophisticated mix of publication formats that together create the brand. Increasingly digital, but sometimes still on paper. There will still be people who need the tactile and quiet of a paper magazine, the depth and undisturbed and noise-free consumption of information. Isn't it high time to put an end to the anxious thinking in media boxes?