Caterpillar birdsShow your (brand). You are more than just your brand and product. You have more interests than the most obvious ones. So show that you are made of many colors. You do this not only on Pinterest, but also partly on Google+. As Social Media Manager of Laterooms.com Rich Kemp puts it in their Google+ case study :
“We realize that not everyone wants to talk about hotels as much as we do singapore mobile phone number list so we try to get a balance between content that's LateRooms.com-centric and interesting travel-related content that shows we've got some personality.”
By the way, it is related in the broadest sense of the word. Above is one of the most popular photos ever on their Google+ page.