This next metric provides the figures for those users who have entered the website for the first time within the period to be observed. This shows the unusual traffic to the site, which may be the result of SEO campaigns or other methods of user acquisition.
When compared to the previous section, it is possible to generate an estimate of loyalty among website users by looking at the difference between their amounts. That said, depending on the characteristics present on the site, these figures may vary. Thus, for example, on a website or eCommerce that has a login system, the number of new users will be lower.
Sessions
This metric refers to the interactions that each user makes costa rica business email database within the site (going to the home page, visiting different products). In other words, the same user can have several sessions, so this number will be greater than the user data.
«A session is a set of user interactions with your website over a given period of time. For example, a single session may contain multiple page views, events, social interactions, and e-commerce transactions. A single user may open multiple sessions, either on the same day or over multiple days, weeks, or months .»
Once a session has ended, a new session can be started. Session expiration (i.e. that set of interactions) can be based on:
Time: after 30 minutes of inactivity or at midnight
The campaign: If the user arrives at the site through a campaign, leaves it, and then returns to the site through another campaign.