Check out 9 tips on how to make your business grow

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The internet and digital tools have made it much easier for new businesses and entrepreneurs to enter the market. However, this advantage also becomes a challenge as competition increases due to the number of people wanting to build their dreams using the same means and channels.

Therefore, knowing how to grow your business today is a matter of differentiation and intelligence . In this article, we will analyze this scenario and present the attitudes that entrepreneurs must take to transform an idea into a successful brand. Stay tuned!

The challenge of growing in today's world
Before we move on to the tips, we can start with an important reflection on the current market scenario, especially in sectors such as services and retail .

Until a few decades ago, a startup business had a very limited india mobile phone number reach when it came to connecting with its audience. General media, such as TV and radio, were expensive to reach beyond a city. There was also no way to communicate en masse with people far away from the company’s headquarters.

The Internet has revolutionized this reality . Today, anyone with a focus and knowledge of marketing can present their brand to millions of people around the world without having to make large investments. In other words, growth today is a more accessible and direct process .

But this also becomes a major new challenge. Just go to a marketplace or browse Google Maps to realize that this convenience has encouraged a huge number of businesses to seek the same space and attention from internet users.

The result is that while it’s easier to reach consumers, it’s much harder to convince them to buy your product or sign up for your service. A good price and good quality may no longer be enough.

What is really important today is the so-called purchasing journey . It is about creating an experience of knowledge and decision-making that develops an emotional bond between the customer and the brand beyond the transaction. On the internet, its value is much greater than the price tag. Consumers seek to identify with the brand and a sense of belonging.

In this sense, growing your business in the digital age is much more than reaching your target audience . It’s about encouraging them to come to you. Fortunately, all you need is the right tools and a lot of attention to the market to put your plan into practice and create a competitive edge.

9 tips on how to make your business grow
Now that we have defined the importance of having differentiators and intelligent advertising and sales processes, let's analyze how to do this in practice. See the tips for reaching a larger audience, creating an identity and becoming a conversion machine.

1. Have a business plan
Our first tip may seem obvious, but you would be surprised at the number of entrepreneurs who start their company without a well-defined business plan.

In this document, you determine in writing all the aspects necessary to consolidate and execute your idea in the market . You will detail:

the resources needed for sustainable operation;
the potential audience you want to reach;
production costs and projected profit margin for the first few years;
competitors at different stages of maturity in the market;
the team needed to launch the project;
practical plans for starting operations in implementation, marketing and sales.
These are just a few examples of what you need to solidify about your idea before you even get started. If your business is already up and running, it’s still a good idea to invest in a plan for its growth. There are several models you can use for both launch and expansion.

2. Know your audience
In the digital age, where all companies have potential access to all people, knowing how to segment your business to those who generate the most engagement and sales is essential.

A big mistake that companies make when they’re just starting out is trying to reach everyone, using the power of the internet to promote their brand as much as possible. This is a waste of effort and resources. Why promote your brand to consumer profiles that don’t fit your identity?

The digital environment allows for great customization of advertising, which opens up space to approach niches with fewer people but much more engagement. But how do you figure out how to approach exactly the profile that fits your proposal?

The answer to this lies in the buyer persona : a fictional character that you create to represent your ideal customer. In addition to demographic data, you detail what this person's routine is like, their pain points and expectations.

With this type of specific reference, it is possible to design advertising campaigns, product mixes and sales flows that fit what would delight your persona. It is a much more efficient way to increase conversion rates and grow.

3. Invest in digital marketing
It is no coincidence that 94% of Brazilian companies , practically all of them, invest in digital marketing today. This type of advertising is the most accessible and efficient way to increase reach and sales.

Digital marketing is the set of practices and strategies to demonstrate your brand in online environments, reaching and interacting with the public and generating qualified leads that can convert into sales .

A good digital marketing strategy must be automated, cover several channels (email marketing, social media, blog, etc.) and have a cohesive identity that conveys your voice and your face across all these channels.

4. Be omnichannel
Still in the same effort of action, your digital service must also be incredible and close to the customer to increase sales . The new consumer wants to have contact with the brands they consume all the time , which requires investment in technology and greater cohesion in the language used.

This goes beyond customer service. Companies that want to grow in this context need to offer a variety of payment and purchasing options, such as WhatsApp Payments , social media, Pix, among others.

5. Use integrated management platforms
To achieve consistent and time-saving advertising and service, it is very important that your business invests in integrated management platforms, or ERPs. These are programs that bring together all the information and indicators of a business in a single digital environment , simplifying the management of multiple aspects.

One of the biggest benefits of this type of solution is automation. With the support of technology, you can scale your business, meaning you can grow your operations without having to linearly increase your resource usage and personnel needs.

6. Build customer loyalty
Something that many entrepreneurs don't realize is that it's much cheaper to win back converted customers than to acquire new ones. Investing in loyalty means growing sustainably, with a healthy customer base .

To build customer loyalty, you can create discount and recurring purchase programs, give away freebies, or even create campaigns that create a sense of exclusivity in your loyal audience. Loyalty not only makes your revenue more predictable, but it also becomes something new customers can aspire to.

7. Follow new trends
Another feature that the internet has brought to the market is that the demands and expectations of the public change much more quickly. After all, most people are constantly connected to new things all over the world. If they see something new and exciting, they will want it from the brands they consume.

Therefore, to make your business grow in this scenario, it is important to always keep your radar on for new niches, new technologies , new languages . If you deliver on a trend before the competition, you gain an incredible advantage over them.

8. Make partnerships
Partnerships are essential for business growth in this new reality. And you can invest in many different types: suppliers, technology providers, social media influencers, companies with complementary products, etc.

Partnerships expand your networking, promote your brand to other established audiences, optimize your operations and can even reduce costs to increase your profit margin.

9. Expand payment methods
We mentioned Pix, and it is an excellent example of how payment methods have made a difference in purchasing decisions in terms of practicality and security. Launched at the end of 2020, the method became the second preferred method among Brazilians in just one year .

This data also points to the need for emerging companies to offer as many payment options as possible to their audience. This eliminates conversion barriers and increases satisfaction with the shopping experience — which can lead to greater loyalty among your audience.