Check out the best tips for sending email and SMS Marketing

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Keeping your customers close, informed and updated about your brand is not an easy task. Many establishments have difficulty creating contexts that allow them to build a relationship with consumers , especially when creating content.

Our goal here is to give you the basics of customer communication : why it's important, how to collect emails and phone numbers, what content to send, and tips on how to start sending emails and SMSs.


Before shipping
Relationship
Building a relationship with your customers is essential to increase repeat business, average ticket and overall customer loyalty . It also makes them feel special and part of an exclusive group. This makes them buy more, come back more often and even recommend your establishment to friends and family.

Sending messages with relevant content can help you get luxembourg mobile phone number closer to your customers. Offering prizes, promotions, and discounts can be a way to ensure the start and durability of this relationship — especially if you personalize and segment this content.

But you can create this relationship in an unpretentious way. How? By creating content that is relevant to your target audience, that is, your customers. If you own a pet shop, for example, you can send funny gifs and videos of animals, pet care tips and even news about your store. All of this helps to build customer loyalty.

Data collection
To be able to contact your customers, the first step is to have their information. Email, phone number, date of birth and some others are important not only to create a contact list , but also to personalize communications and segment your customers into groups.

There are some precautions you should take when collecting and processing data. The main one is the customer's consent, that is, having that user's permission to contact them. The term used for this is double opt-in and can be translated as double authorization. In other words, when the user provides their contact details and confirms their subscription, they are authorizing their stay on your contact list .

‍This ensures that you are in compliance with the LGPD (General Personal Data Protection Law, Law No. 13,709/2018), which provides for fines for companies that send any communication without consent. This legislation was created so that user data is treated in a more ethical manner.

It is important to remember that the LGPD was not created to prevent your company from communicating with consumers, but to preserve the information and privacy of each of them. The goal is to provide more transparency in how the data provided is being used.

Therefore, when looking for the ideal CRM for your business, don't forget to understand whether the company complies with the rules of this legislation. Since they work with sensitive information from their customers, it is essential that they are regulated companies.

Another important part of data collection is building your own contact list . There are several contact lists available on the internet, but there is no guarantee that these users are your target audience , other than the fact that they have not agreed to receive your content. Therefore, the return on an investment like this, in addition to burning your brand with email providers who may classify your campaign as spam, may result in a lawsuit under the LGPD.