What impact will the ban on cookies on Chrome have on advertisers?

[nrumohammad0]

Google's choice to guarantee greater privacy to its users on Chrome will have heavy repercussions for advertisers who, despite the possibility of continuing to propose advertising, will have to find valid alternatives to replace the use of cookies.

What effects will deleting cookies have on Google Chrome?

However, these drastic measures will give a boost to innovation and will list of fiji consumer email push to create new tools in place of cookies; for example, platforms that allow the user to enter their personal data, browsing preferences and, above all, those related to privacy.

In this way, the user himself will manage the type of ads he wishes to see. A factor that, on the one hand, guarantees the user transparency and control over his privacy, on the other hand, will increase the effectiveness and specificity of advertising campaigns for advertisers.

Finally, amidst all this turmoil, it is important to point out that the Creative & Development sectors will not be affected, although, at least for the time being, it will be necessary to continue to configure the Cookie Policy so that the user still has all the information.