This aspect goes hand in hand with the previous one because, as with any advertising campaign, creating a banner requires a prior study. This, in addition to determining the possible design of the banner, must offer the focus areas according to the audience to be captured. Of course, you must take into account the language of the users when creating the text part of the banner.
Design
This is undoubtedly one of the most important factors when creating a banner, as it is entirely up to its structure. To do this, the following points must be taken into account:
Aim
Every campaign, banner or advertisement in general must have an objective, whether it is to sell a product, generate awareness, or promote an event. It is necessary to be clear about what you want to france business email database achieve through this tool in order to create an efficient design around it. Do you want to get downloads of content hosted on your website? Get customers to buy a certain product? Generate awareness of your brand? Each of these objectives will give rise to different banner designs.
Formats
Beyond the size variations that we can see in advertising banners (vertical, horizontal, rectangular, square), there is a simpler distinction: animated and static banners. Static banners, as their name suggests, present a fixed image that relies heavily on the first impression to win over the user. Animated banners, on the other hand, call for greater interaction thanks to moving images presented within their content, as if it were a video. For this type of animated banners, formats such as gif or html5 are used.
Likewise, we can also divide them into the following types, according to their function within the site.
– Integrated : Refers to a banner with a fixed position within the site.