I'm going for the jackpot. That was my thought when the tempting lights of Holland Casino Rotterdam beckoned to me. Gambling addict? Not exactly. Content addict. On Wednesday 29 May, the NIMA conference The Case Rotterdam took place here. And I was lucky enough to represent Frankwatching at this event, where marketers from various companies shared their online marketing cases.
Blogger Edwin Vlems talks about the Wheel of Social . To stay in the casino atmosphere, I would like to introduce the Wheel of Content. And this wheel also seems to be turning.
Because where companies used to be used to talking about tunisia mobile phone number list themselves and their products, for many marketers the wheel seems to have turned a quarter turn to talking about topics that their target group is talking about. But the wheel keeps turning. At least, for some: a single marketer is bold enough to give the wheel another turn. Because why talk about what your target group is talking about, when you can let your target group talk themselves? The marketer offers a stage, but the customer is the shining star of the show: together they create valuable content.