Recently I read an interview with Xavi Izaguirre , an internet marketer and psychologist, about our behavior on social media. Xavi argues that we project our identity onto social networks, but in such a way that we put a more polished version of ourselves online: the perfect clone. So we are actually framing ourselves , and all this to feed the gaping hole that is also called 'ego'.
Start with why
Confrontational? For me, yes. On the other hand, this fact offers a fruitful opportunity for the online marketer to improve her social media strategy. Simon Sinek , author of the book Start with Why , is the inventor of vietnam mobile phone number list the so-called golden circle. Simple, yet brilliant . This golden circle consists of three layers: why forms the core of the circle. This core is surrounded by the layers how and what . The core of Simon's message is that companies are too concerned with the how and what of their products and services, and too little with what really matters: the why .
Golden circle
Companies are also guilty of this on social media: they are too concerned with what (which content) they are going to send to the public and how (medium and time) they can do this best. The fact is that these two questions have little value if the core is missing. The first thing we have to ask ourselves is: why would the customer want to follow us?