Online Marketing Advice for B2B Companies | Martal Group

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Let’s consider an example. Suppose a business has recently signed up for small business telephone services. The retention stage would involve ensuring they’re satisfied with the service, addressing any issues they might have, and providing ongoing value that keeps them using the service. This could involve offering excellent customer service, providing regular updates, and even offering additional services that could benefit their business.

By undertaking these steps, the company enhances the likelihood of preserving the customer, fostering a lasting business relationship that’s advantageous for both them and their customer.

Stage 7: Advocacy
Do you think that, surely, a sales funnel would end with the retention stage? Think again. At the very bottom of the funnel we encounter another essential stage: advocacy.

This is all about turning your satisfied customers into advocates and ambassadors who actively promote your business. This could involve sharing their positive experiences with others, recommending your product or service, or even writing a positive review online or through social media.

Advocacy does more than just draw in new customers. It also fortifies your brand’s standing, reputation, and competitive edge. When a customer turns into a brand advocate, they become a living and breathing testimonial, with their endorsement carrying a weight that can greatly sway potential customers’ choices.

b2b sales funnelAI is quickly becoming a solution in all the industries known to man. Marketing happens to be one of the industries at the forefront that is to benefit the most from the advancement of AI. Research says that around 48% of marketers believe AI is causing vital differences in customer behaviors—mostly positive.

So, how does one go about making the most out of it already? How canada cell phone number database do you augment the content marketing process with the help of AI? What are the possibilities, and how to leverage existing AI technology? Let’s find out.

1. Content Research and Ideation
Idea generation happens to be one of the key provisions of AI in content marketing. There were times when writers were stuck in writer’s block, marketers couldn’t come up with new ideas, and research was difficult on any topic.

Nowadays, you just need to know how to give the right prompt to ChatGPT to reveal the right result. This is just one example of using AI-powered tools for content research. It also has other applications, such as trend analysis. That means companies and marketers can use AI for:

Generating content ideas and researching unique takes on specific topics:
Focusing on audience interests by aligning research with common pain points;
And incorporating AI-driven insights to find exciting statistics and in-depth reports.
So, let’s say we wish to generate an idea for a blog, targeted at new startups, then AI can assist us like this:

ai content marketing process
And then, we can create an outline right off the bat:

ai content marketing process
This has become one of the most common practices among businesses and markets today. So, doing this can help a business speed up content research and ideation effectively.