ActiveCampaign 's Web Personalization goes far beyond the basic flows that exist in most automation platforms today.
It is a tool that extends relevant experiences to your own website and landing pages , helping the day-to-day of marketing teams and growing companies.
Using personalized web pages, you can automatically change the text, images, and links displayed on the page for specific visitors based on customer data.
The difference between Web Personalization
“With Web Personalization, we can use what we already guatemala phone number resource know about our customers’ needs, preferences, and lifecycle stages to deliver the most relevant content to them when they visit our website. Our website is one of the first places many of our customers go when they have questions or want to learn more about our offerings. The ability to personalize this experience has completely changed the way we deliver value to our audiences and how we engage with them on the web.” — Amandine Chieux, Director of Marketing at BAYA .
The Web Personalization tool is integrated directly into the Customer Experience Automation (CXA) platform . This means you can use contact data stored in ActiveCampaign to show each visitor the page content that is most relevant to them.
Unlike other custom web tools, you don’t have to use specific web products. You can use your favorite website builder and landing page tool .
Create a unique web experience that makes customers feel like you’re talking specifically to them. It doesn’t matter which login tool you use, web personalization can be applied to any page.
You can create personalized experiences in just a few clicks, without the need for developers, third-party integrations, or a new website, as setup is super easy.