What is Salesforce DMP and what are its main features?

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Home > Salesforce Data Management Platform (DMP) > What is Salesforce DMP and what are its key features?
Salesforce DMP allows you to enrich the information you have about your audience by cross-referencing your data with that of other brands and allowing you to personalize and optimize your campaigns, thus increasing your conversion rates.
Marketing teams have always had one goal: to sell their products. Traditional advertising was their primary tool, but today, in an era where the number of available channels has increased and adblockers have appeared, marketers must find new techniques to create high-performing campaigns that have an impact on their potential customers.

How can they do this? By using tools that use data and Artificial Intelligence list of austria consumer email and that help them get to know their customers better. One of these is Salesforce DMP .

What is Salesforce DMP?
Salesforce DMP is a data management platform that collects information from its external sources to create increasingly detailed user profiles. This allows marketing teams to create well-defined segments and develop marketing campaigns that best fit the needs or interests of their target audience. All of this makes it much easier to attract their attention and achieve the final goal: selling a product or service.