Telemarketing Strategies for the Holiday Season

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are cold emails trustworthy survey Data relating to online spam shows that of all emails sent each day are spam, amounting to billion spam emails in total. Knowing this fact, it is perhaps unsurprising that more than a third of people are wary of emails they receive from companies out of the blue. What makes consumers more likely to engage with cold emails? say a promotional offer would make them engage with a cold email We asked consumers what would make them more likely to open and read a cold email rather than ignore it or send it to their junk folder.

Promotional offers and company taiwan telemarketing list familiarity were the most common factors that would make people engage with a cold email ( and respectively). An attention-grabbing subject line would also encourage of people to take more notice of a cold email. interest in cold emails survey People prefer longer, more personalized emails When asked what type of cold email they would be most likely to respond to, the biggest proportion of people said a longer, personalized email containing their name would make them more likely to respond.

This is backed up by data from other studies that show personalized emails improve click-through rates by and conversion by , and an email with a personalized subject line is more likely to be opened. (Source: Revium) The type of email least likely to elicit a response according to consumers would be a long, but non-personalized email. of people said they wouldn’t respond to any of these cold email formats. types of cold emails people prefer survey would engage more with a cold email from a company they had previously used The majority of people said if they received a cold email from a company they had previously purchased from, perhaps in a physical store, they would be more likely to engage with the email.