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What is a blog?
Blog definition: In simple terms, a blog is a regularly updated website or web page, and can either be used for personal use or to fulfill a business need.

A brief history — in 1994, Swarthmore College student Justin Hall is credited with the creation of the first blog, Links.net. At the time, however, it wasn't considered a blog … just a personal homepage.


In 1997, Jorn Barger, blogger for Robot Wisdom, coined the term “weblog,” which was meant to describe his process for “logging the web” as he surfed the internet. The term “weblog” was shortened to “blog” in 1999 by programmer Peter Merholz.

In the early stages, a blog was a personal web log or journal in which someone could share information or their opinion on a variety of topics. The information was posted reverse chronologically, so the most recent post would appear first.

Nowadays, a blog is a regularly updated website or bahamas phone number material web page, and can either be used for personal use or to fulfill a business need.


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For instance, HubSpot blogs about various topics concerning marketing, sales, and service because HubSpot sells products related to those three subjects — so, more than likely, the type of readers HubSpot’s blog attracts are going to be similar to HubSpot’s core buyer persona.