This means you need to segment your audience into subcategories.

[hoxesi8100@]

But, when it comes to B2C marketing, the audience persona is likely just one individual. Instead of appealing to a broad group of people, B2C marketers can get oddly specific in their personalized marketing strategies.

This is often easier because you really only need to influence one person to convert a sale — the individual buyer.

In B2B sales, though, the target audience is a wide range of people, from the CEO to the director of marketing to the content marketing manager.

For instance, let’s pretend your company sells engagement software designed to make connecting with customers easier. To really drive home the benefits of your software, you need to think about how it improves the workflows of each department within an organization.


Going back to the engagement software example, your sales team will use that software differently than your marketing and customer support departments.

So, to really nail down how to connect with bolivia phone number material these groups, you’ll need to think about how your software can best serve them and tailor your approach to speak to those solutions.

Segmenting your audience isn’t just a good idea for companies — it’s a great strategy to bring in more revenue. 70% of companies use segmentation to better market to their customers. And, of those who use this strategy, 80% of those businesses see an increase in their profits.

So, if you want a better ROI and optimized conversion rates, consider segmenting your target audience.

Decision-Makers and Research
b2b vs b2c cro, research

As I mentioned, in B2C sales, a purchase is usually an individual decision. However, in B2B sales, the decision to make a purchase is a group activity.