7. Closely tie emails to landing pages.

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I‘m subscribed to a newsletter by one of my favorite local music venues to keep current on all the artists and musicians coming through my city. The venue’s newsletter always has a CTA button directing me to Buy Tickets or use a code to get a discount or early bird special.

Do you see how the CTA is clear and simple? Sometimes, a little can go a long way for a quality CTA.

Screenshot of email with CTA button to buy tickets

6. Make it personal.
Sending an outbound email isn’t too different from sending a marketing email. You should still be personal, but even more so when you know your email is only being read by the receiver.

Start by letting them know how you know them. Have australia whatsapp number database you already connected on Twitter or in a Slack group? Is this a completely cold email? As my friends like to tell me (though not about emails), “Define the relationship!”

Figure out where you stand so you can personalize the greeting and message.

If you’re promoting a specific landing page in your email, the landing page should match the email in terms of headline, copy, and content. I'll even suggest that the color schemes be the same or similar.

The look and feel of your landing page should match the email to help create consistency, which goes a long way toward earning a customer's trust. Also, make sure you‘re using tracking tools to see which emails and landing pages performed the best so you can keep sending what’s working.

8. Conduct a five-second test.
Send a copy of the email to a friend or colleague. Can they quickly tell what your CTA is? If so, you’re ready to hit send. If not, figure out how you can tweak your subject line. Or, if there’s a different landing page, you should link to it.