The most important thing to understand the evolution of consumption is not to seek an answer that is impossible to achieve and apply to everyone.
Over the years, many studies have been conducted in various fields of knowledge to analyze consumer behavior. Even though none of them are perfect in their conclusions, the sum of their knowledge has allowed brands to practice various formulas to interact with consumers and sell more.
Finally, we cannot ignore the effects of globalization and the democratization of the internet on changes in the way we consume. When connected, we have the opportunity to learn about new cultures, trends, products and behaviors. In many cases, this exchange of knowledge awakens the desire for new experiences, often involving the consumption of products or services.
Social networks also have their share of influence by lebanon whatsapp data bringing people into an interactive environment, in which brands are also inserted. New forms of digital advertising (especially those involving the use of data and hyper-segmentation) have allowed brands to weave very close and effective discourses with consumers.
In summary, we can conclude that the sum of 3 factors is fundamental to explaining the evolution of consumption:
The historical context and the strengthening of capitalism in the Western world;
The readjustment of the social role of companies and the way they position themselves with consumers;
Numerous efforts to understand the influences on people and how emotions and information affect purchasing decisions.
Together, they provide a basis for understanding why we change so much when we take on our role as consumers. We will still see many changes , after all, we are constantly changing beings with countless differences. Furthermore, the role of technology as a facilitator of consumption has not yet found limits, and may bring even more changes.
However, what can be concluded is that companies need to always stay up to date and seek to increasingly train their employees, so that they are able to capture the changes and position the organization in the best possible way within each new context that presents itself.