(Not speaking from experience or anything.)

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Kramer told me whether you're a team of one or leading a 200-person marketing department, the answer is the same: Prioritize, prioritize, prioritize.

"First, you need to figure out where you can win. Where can you stand out? Where do you have the biggest advantage over competitors? What channels make the most sense for your business?"

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This translates to: Stop doomscrolling through TikTok for "inspiration" or convincing yourself a snazzy newsletter giveaway will save the day. Start with what matters most.

"You've got to have a framework for how you're prioritizing — you have to put a stake in the ground about what you think is important, and why. If you don't, you'll just get barraged with requests."

One of Kramer's go-to moves when joining a new argentina whatsapp number database company is to create a "start, stop, continue" plan. That way, execs can quickly see, "Oh, we already tried that," or "We’re stopping this, and here’s why."

Otherwise, your founder might just get a little too obsessed with the idea of you publishing ebooks on Amazon as the "next best marketing move."


2. To sell marketing to execs, compare it to the product team.
"The biggest challenge in my career has been selling marketing. Early in my career, I didn't understand the delta between what I understood about marketing, and what founders or other teams knew about marketing," Kramer says.