Taking the sting out of marketing buzzwords

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A lot of small business owners I have talked to, admit they are not marketing their business effectively as they should be because they are bewildered by the industry. They are not sure where to start, or what they should be doing and when and how.

They have also said that they don’t have time to spend on marketing and that hiring somebody to do it for them is an expense they can not afford.

It’s true, it can be expensive. If you hire somebody to do it for you, particularly if you go through an agency it can cost hundreds of pounds a month. However, it doesn’t have to be this way.

If you break marketing down to its simplest form, it is you telling a story. It’s a story austria phone number library about your brand or business, detailing what it does, how it does it and how it can help us as customers.

But, it seems that the industry is turning away from marketing in its simplest form and using an increasing number of ‘nonsense’ buzzwords: inbound, outbound, social networking, social sharing, big data etc.

If I didn’t work in the industry and know what they meant, I would be asking myself “ What do they mean”? “How do I use them”?

My advice is to ignore most of them and focus on the following:

Content marketing

You may have heard the phrase ‘Content is King’ , and it is. Having great content on your website is what will help you stand head and shoulders above everybody else.

However, it is not good enough to produce one great piece of content, add it to your website and then walk away and leave it to languish in www. forever. To say on top, you have to keep producing interesting and informative content. The easiest and quickest way to do this is through having a blog on your site.

First, carry out some research and find out what customers are interested in learning about or what questions they need answering. Once, you know this you can sit down and put the answer into a blog post.