Having an efficient digital marketing plan is essential for any company that sells software, as shortening the purchasing journey is one of the main objectives of this business model.
And this segment is gaining strength in Brazil, according to a recent study by IDC Predictions Brazil 2020, the national information technology market grew by 4.9% last year, due to the growth of cloud services and the SaaS modality .
However, this does not guarantee the absolute success of dental email list these companies, but rather the need to have differentiators to increase opportunities. Therefore, we have selected 10 practical tips that will help you sell more software. Enjoy reading!
1-Want to prove to consumers that your software is unique in the market and that your company’s expertise in the industry is unmatched? A great way to build this kind of trust is to create an engaging article discussing issues related to your topic and then distribute it to your website users.
Another way to increase software sales is to build and maintain a community of interested consumers about your company . This can be done by promoting a blog or social media community before your software package is officially launched. Therefore, nurturing your customers and leads with informative and useful content can help them stay focused on your brand .
Here, it’s important to remember that the more landing pages you have, the more products you’ll sell . Each landing page should target different market segments or highlight different features of your software. Then, drive traffic to your landing pages through social media accounts, blogs, and more.
2- Web search
The first thing to consider is how your company will appear in search engines. Buyers aren’t looking for learning management software x, instead they may be looking for terms like “best learning management software” or “software x reviews” to assess the user experience of the software in general .
When it comes to SEO , this means you should focus on more generic long-tail keywords rather than just relying on your brand name if you want to grab attention early on in a shopper’s search.
The trick is to find keywords that drive traffic but aren’t too competitive . Also note the importance of using Google Ads to drive traffic back to your landing pages, not just your business’s homepage.