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Likewise, its price sensitivity (still very high) "was no longer everything." At the same time, companies are beginning to consider abandoning historical segments where they can no longer compete and are starting to look for others where they should not lose ground. This is where the concept of ...

The new professional buyer looks for brands that are committed. He spends time analyzing the brand's values ​​and way of doing things. He feels empowered and knows that his customers demand the same from him.

The sales network is the main communication tool of a B2B company, so if it is ...

The scarce customer information is reactive and normally associated with transactional aspects or the personal relationship with the sales network.

That is to say, there is hardly any knowledge of the client's real how to get australia whatsapp number problems in all the (omnichannel) interactions ...

Throughout this article we will present what we consider, based on our experience as B2B Consultants and as commercial strategy mentors , to be the 6 keys to establishing the Customer Centricity mentality .

1. 1. Customer Centric Organization: Internal Alignment
2. 2. Customer Centricity Culture ...

Technological development has marked a turning point in the relationship between companies, which have moved towards a more digital relationship. In recent years, this change has been precipitated by COVID-19. As a result, companies have had to adapt to new circumstances. Therefore, it is necessary ...

The B2B and Industrial sales process is a process of people and therefore emotions will end up conditioning the equality between proposals. Consultative Selling has been gaining great importance in recent years and this is due to its great capacity to generate emotions associated with trust ...

For an industrial company to be considered a Customer Experience, apart from activating the entire pre-purchase digital experience, it is essential to offer them "something more" when they are already customers to help them be better not only from the transaction but also from the relationship ...